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The Rise of Loud Budgeting: How TikTok Turned Financial Planning into a Trend

The Rise of Loud Budgeting: How TikTok Turned Financial Planning into a Trend

March 14, 2024

It started as a joke. Now it’s a budgeting tool.

At the end of 2023, TikTok personality Lukas Battle declared that 2024 would be the year of “loud budgeting” and the concept immediately took off, making budgeting and saving money, the new “in” thing.

“It definitely started as a joke,” Battle said of his now-viral trend. “But then when I kind of saw the response it was getting, I kind of got behind my own idea more. Having financial autonomy and being confident and kind of being transparent about your money situation can be just as cool as flexing it and trying to buy all these expensive items.”

Taking control of your personal finances? What a concept!

But seriously, sticking to a budget can be harder than it sounds, especially when it feels like you need to keep up with the people around you. Loud budgeting removes the stigma that sometimes comes with making hard money decisions – like eating out less or not taking that vacation – and makes it…well…cool.

According to The Economic Times, “Instead of quietly dealing with money problems, this trend encourages people to be loud about their financial goals and challenges. The idea is to ditch the embarrassment and openly declare what you can and can't afford.”

While Gen Z is being credited with this new trend, it’s really something that anyone can participate in at any age. Here’s what makes it so great:

  • It might encourage your friends and family to support you and make you more accountable when it comes to your goals.
  • It allows others to feel more open when it comes to discussing financial issues – something that’s always been a problem.
  • It opens the door to less expensive and more creative solutions. If my friend tells me they can’t afford to go out, we’ll figure out something else to do.

Why Talking About Money is So Important

It’s no secret that discussing finances is an important part of a healthy personal relationship (although an astonishing number of people still don’t do it). However, talking about money in general might statistically help your overall finances.

“The majority of Americans (62%) say they don’t regularly talk about money….even though 66% of people believe money conversations can help more people achieve financial freedom.” (

As younger generations are finding other avenues for education – like social media – finding financial tools like this that give them permission to communicate their goals could be a great solution. And the older generations need to get on board and abandon the idea that talking about finances is taboo.

How to Do It

  • Be honest about why you’re not spending the money. When someone asks you if you want to go to happy hour, it’s okay to say, “No, I’m putting extra money toward my student loans right now.”
  • Find ways to be accountable. Some people are turning to social media and declaring their “loud budget” which might make them more likely to follow through.
  • Create a plan that works for you. It’s important not to overcorrect. Sit down and figure out your budget in a way that allows you to still find joy in life. If you swing too hard in one direction, it could increase your chances of failure. A common ground is best.

Part of working with a financial advisor is communicating goals and coming up with a budget that allows you to plan for the future while still enjoying the “now.” And while I’m thrilled that loud budgeting is making financial planning more mainstream, this “trend” is what advisors have encouraged their clients to do for years.

This is one time I’m happy to say, “I told you so.”

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